In Sweden, care for people is a priority. Everyone is important – all life is important – and that has always carried through naturally into Volvo’s ethos of car making. It’s this care for the wellbeing of driver, passengers and everyone around the car that has always defined Volvo. And always will. Keeping you safe has always been Volvo’s mission. And the humble safety belt has helped us save an estimated one million lives since Volvo’s Nils Bohlin introduced the three-point safety belt back in 1959. Since then, we’ve been on a constant path of innovation – right up to creating the world’s first seat belts that pre-tighten when the car senses that a rear impact is imminent. Our use of specially hand-picked examples of flame birch shows the lengths we go to in order to ensure that only the best and most suitable materials make it into a Volvo. The most beautiful examples are the hardest to find, but we go the distance. Our vision is to be the world’s most progressive and desired premium car brand. And we believe our global success will be driven by making life less complicated for people, while strengthening our commitment to safety, quality and the environment.
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